Berkshire Taconic Community Foundation

Marketing & Communications Director (part time)

Berkshire Taconic Community Foundation seeks a Marketing and Communications Director: three days a week starting February 2010.

About Us

Berkshire Taconic is a highly professional, energetic nonprofit dedicated to building stronger communities and a better quality of life for all residents in the Berkshire Taconic region: Berkshire County, MA, Columbia County, NY, northeast Dutchess County, NY and northwest Litchfield County, CT.

Founded in 1987, the foundation connects donors with causes they care about by helping individuals and local nonprofits fulfill their philanthropic visions.

The foundation has $80 million under management and houses 500 funds. In 2009, it processed 4,000 gifts and distributed almost $7 million across its 2,200 square mile catchment area and beyond. Berkshire Taconic has a staff of 12 and is overseen by a 20-member board of directors.

Responsibilities

The Marketing & Communications Director is responsible for overseeing the foundation’s marketing and public relations efforts. This includes producing compelling, creative research-based tactics designed to sell the foundation and its products throughout the Berkshire Taconic Region.

Essential Functions

Create and aggressively implement plans to market the foundation’s products and services to its fundholders, nonprofits and potential donors in the region.

Develop and pursue plans to help increase the foundation’s assets.

Maintain a high quality coherent and consistent message and image for the foundation.

Develop and deliver targeted messages to key constituents.

The Marketing & Communications Director reports to the President, is part of the management team that meets weekly, and supervises one part-time Communications Coordinator. To fulfill these responsibilities, the Marketing & Communications Director will:

Understand the foundation’s values, vision and constituencies

Develop an annual marketing/communications plan building to the foundation’s 25th anniversary in 2012

Position the Foundation as the leading organization for charitable giving and support throughout the region

Develop overall strategies for all forms of communication from the foundation (both electronic and print)

Oversee guidelines for maintaining consistent language and graphic identity for all foundation materials

Devise communications plans for all functional areas: development, grantmaking, donor relations, professional advisor outreach, finance, the Center for Nonprofit Excellence

Develop strategies for the foundation’s electronic presence including analysis of data about current users

Analyze value and affordability of advertising campaigns

Oversee the strategic assignment and appropriate development of donor stories

Oversee the writing, editing and distribution of press releases

Work with Media Relations Consultant to place major stories and interviews

Create and coordinate all written and visual material (e.g. the annual report, brochures, e-newsletters, PowerPoint presentations, program descriptions) about the foundation and selected funds

Oversee the marketing/communications budget

Supervise a Communications Coordinator (3 days per week) and a Media Relations Consultant (hourly)

Perform other related duties as assigned

Qualifications

In addition to having a strong marketing background with the ability to think strategically and creatively, the successful candidate will have excellent writing and communication skills, in addition to:

Ability to manage multiple priorities and deadlines

Track record of successfully designing effective, innovative marketing campaigns

Ability to work successfully as part of a team as well as assume independent responsibility

Ability to facilitate meetings and work well with a wide range of personalities

Ability to supervise staff

Ability to conceptualize the big picture as well as implement and oversee project follow-through

Ability to foster strong, supportive relationships with donors, nonprofits, peers and colleagues

Good humor, flexible working style, and ability to remain calm in an active office

Proficiency with Windows-based word processing, spreadsheets, databases, PowerPoint, email and the internet

Knowledge of and facility using web-based tools as part of marketing campaigns

Respect for accuracy and detail

Commitment to confidentiality, high standards, and professional development

Experience

The successful candidate will have:

Minimum 8 years as a senior marketing/communications manager

Experience in developing and aggressively executing strategic and creative marketing programs

Education

Minimum Bachelor of Arts degree

Compensation

Salary is competitive and commensurate with background and experience. Benefits include vacation and sick leave.

To apply

Position available immediately. Please submit a letter of interest and resume to hr@berkshiretaconic.org.