ABOUT BERKSHIRE TACONIC COMMUNITY FOUNDATION

Berkshire Taconic Community Foundation (BTCF) builds stronger, more equitable communities through philanthropy and leadership. Since our founding in 1987, we have mobilized more than $200 million to invest locally in forward-looking programs addressing critical issues including education, economic opportunity, community engagement, the environment, arts and creativity, and basic human needs.

BTCF serves the four-county area where New York, Connecticut, and Massachusetts meet. This region spans 2,200 square miles of natural beauty and is home to an increasingly diverse population of nearly 230,000 people in 70 towns and three cities.

Our resources, influence, and scale of impact are growing. Local donors choose BTCF as a trusted partner, contributing funds to pursue their philanthropic visions in the places they love. Together with an array of nonprofits, government agencies, and other foundations they collaborate with us to tackle the region’s most pressing challenges and pursue a more just future for all.

BTCF is a community-centered institution poised to make a greater difference in a dynamic region. We are a learning organization with an inclusive culture fueled by high performance, transparency, and flexibility. All staff participate in ongoing professional development and work cooperatively as a team. We respect one another, our board and volunteers, and the partners who are vital to our success.

BTCF offices are located in Sheffield, Massachusetts. Learn more at berkshiretaconic.org.

POSITION OVERVIEW

Berkshire Taconic Community Foundation seeks a Director of Communications and Marketing who shares our passion for building stronger and more equitable communities. This person will be a key contributor to our next stage of growth and impact, providing strategic vision, leadership, and oversight for BTCF marketing and communications. This is a senior position that reports to the BTCF president and is an active member of the management team. We seek a candidate who brings proven talent, a collaborative workstyle, an aptitude for innovation, and the ability to apply a range of platforms – including digital, print, in-person, and earned media – to advance BTCF’s success. The director will hire and supervise BTCF’s in-house communications officer, manage external contractors, and hold budget authority.

DESIRED OUTCOMES

This position focuses on achieving three primary outcomes over time:

  • Elevated awareness: Berkshire Taconic Community Foundation’s visibility and leadership profile increases across the region, especially with key audience segments named below.
  • Expanded relationships: BTCF relationships with donors and prospective donors, professional advisors, nonprofits and program partners, civic leaders and media grow in number and depth.
  • Enhanced capacity: BTCF communications systems, skills, and strategies evolve, enabling cost-effective outreach and campaigns that consistently produce desired results.

KEY RESPONSIBILITIES

Reaching these desired outcomes calls for proficiency in multiple, interconnected arenas:

  • Strategic advisor to foundation leadership. Advise president and senior leadership on how to effectively use communication strategies to advance BTCF’s community leadership, programmatic, donor services and advancement goals.
  • Brand development and voice. Building visibility and credibility for the BTCF brand, including evolving our reputation for community leadership and amplifying our voice as a champion and ally for equity in the region. Includes ongoing attention to lead messages and visual style, as well as ensuring that staff, board, and volunteers are equipped to serve as brand ambassadors. Also requires monitoring awareness and perceptions of BTCF among key audiences.
  • Communications and marketing strategy development. Creating and implementing BTCF marketing and communications strategies, including identifying messages, tactics and measures of success through collaboration with colleagues responsible for foundation leadership, donor cultivation, program operations, research and evaluation, and financial management.
  • Data analytics. Gathering data and measuring progress on communications and marketing goals for periodic reports to the Board, President, and Management Team, including development of measurement plans and action steps to determine improved approaches.
  • Content development. Managing BTCF’s narrative and sharing knowledge in the context of overarching organizational priorities, audience perceptions and interests, and an ever-shifting external landscape. Includes generating stories, lifting up the voices and experiences of community members, shining a light on research and evaluation findings, and generating multimedia content that supports ongoing audience interaction.
  • Digital strategy and platform development. Increasing audience engagement through a newly launched BTCF website, e-blasts, and social media sites – currently Facebook, Twitter, YouTube, and LinkedIn, and sustaining a robust blog. Includes exploring digital advertising and other techniques that may have greater utility in our future.
  • Publications. Developing and promoting high quality communications products that inform and invite the involvement of BTCF audiences. These materials are produced in digital and/or print form and include our annual report, newsletters, a suite of donor collateral, and special research and evaluation reports.
  • Events. Joining with staff to design and conduct convenings, webinars, donor gatherings, community tours and other events hosted by BTCF to raise visibility and connect with key audiences. Support may include drafting talking points for senior leadership.
  • Audience outreach and campaigns. Advancing BTCF priorities through engagement of target audiences. Includes fundraising appeals as well as promotional campaigns for specific events, program grant cycles, and other calls to action. Our emphasis on evaluation and learning also points to increased production and dissemination of resources to inform, influence and activate key partners in coming years.
  • Public relations and reputation management. Proactively promote BTCF’s philanthropic thought leadership and enhance its reputation as a unifying force throughout a disparate region. Pursuing earned media coverage of BTCF programs and stories of impact through press releases, op-ed placements, and cultivating relationships with journalists at key news outlets. Includes serving as the primary contact for media inquiries.
  • Internal communications and consultation. Designing and supporting methods for helping BTCF staff stay informed and connected regarding organizational activities, achievements, and news. Providing advice and guidance to staff, volunteers, and partners regarding marketing communications topics important to their success.

PREFERRED QUALIFICATIONS

Education and experience

  • Bachelor’s degree, with some studies in communications, marketing, or a related field preferred. Equivalent experience will be considered in lieu of this preferred degree.
  • Five to seven years of relevant work experience in a nonprofit, public, or for-profit enterprise
  • Leadership of significant marketing communications initiatives that achieved measurable results
  • Experience cultivating and managing client relationships
  • Experience managing internal and external teams, improving marketing operations and overseeing budgets

Values and characteristics

  • Deep commitment to racial equity, social justice, and inclusion
  • Collaborative, open work style; team-focused
  • Strong interpersonal skills; desire and ability to form productive professional relationships
  • Excellent problem solving and judgment; confident working in a dynamic, fast-paced environment
  • Courageous, results-oriented, agile and resilient, projecting confidence and steadiness, learns from experience, self-aware. Models a solutions-oriented mentality.
  • Commitment to integrity, professional development and ongoing improvement

Technical skills

  • Knowledge and ability to lead marketing and communications across all dimensions and platforms described – including brand, strategy, digital, publications, and earned media
  • Advanced professional communications skills, including writing, content generation, and presentation abilities as well as a keen visual sense for graphic design and photography
  • Strong project and budget management skills; able to meet multiple priorities and deadlines
  • Effective supervision skills
  • Capability with the Microsoft Office suite (Word, Excel, PowerPoint, and Outlook)
  • Experience with CMS and analytics platforms and Adobe Creative Suite a plus

COMPENSATION, LOCATION, AND BENEFITS

Starting salary is $95K+, negotiable based on education and/or experience. BTCF is an equal employment opportunity employer and offer competitive benefits including: a 403(b) retirement plan with employer contribution; generous paid vacation and sick time; health, dental and life insurance; opportunities for professional development; and a hybrid work model.

HOW TO APPLY

Please submit a cover letter and resume, as well as two writing samples to news@berkshiretaconic.org. Links to a digital portfolio and case studies are welcomed, but optional.